Bootstrapping Your Business has 34 ratings and 7 reviews. Greg said: I read about a third of this book. I enjoyed the Montana Greg Gianforte. · Rating. Bootstrapping Your Business by Greg Gianforte, , available at Book Depository with free delivery worldwide. [PDF] Download Bootstrapping Your Business: Start and Grow a Successful Company with Almost No Money By Greg Gianforte AUDIOBOOK.

Author: Gromi Dit
Country: Bahrain
Language: English (Spanish)
Genre: Photos
Published (Last): 25 October 2011
Pages: 429
PDF File Size: 14.97 Mb
ePub File Size: 16.62 Mb
ISBN: 566-2-56982-723-9
Downloads: 56890
Price: Free* [*Free Regsitration Required]
Uploader: Kajisho

Gianforte wanted to open sales offices elsewhere in the United States and overseas.

Bootstrapping Your Business : Start and Grow a Successful Company with Almost No Money

He then started a venture of his own, an E-mail stock-quote service. Some of the web marketing advice is a little dated, but there are still some solid core concepts regarding lead generation via the internet. John rated it it was amazing Feb 10, Say a would-be entrepreneur wants to open a retail store, he offers. You bbootstrapping and put those features in. But ubsiness incubator experience had crystallized some ideas about company building that he had been turning over in his head ever since Brightwork.

But here’s where it gets interesting.

Bootstrapping Your Business: Start and Grow a Successful Company with Almost No Money

Feb 24, Paul Szydlowski rated it liked it. Jun 30, Mike Smith rated it it was amazing Recommends it for: They just weren’t as important as making sales now.

I enjoyed the Montana success stories, like a guy in Emigrant that started up a massage table manufacturing business. The lack of marketing materials didn’t help. So far he was just identifying an opportunity, like any other smart entrepreneur. The companies that he was involved with were just too small. Platzer Peter rated it really liked it Feb 12, That’s how Gianforte launched his first company, software maker Brightwork Development Inc. Not only are they too expensive, says Gianforte, but they’re a terrible way to meet customers.


First, he launched an incubator and started mentoring local entrepreneurs.

Bootstrapping is both bootsyrapping and simpler than saving a dime whenever you can. Some great inspirational stories are told in it as well. Mike rated it really liked it Mar 08, And in these uncertain times, capital is scarce.

And the business is growing. For his part, Gianforte takes giangorte near-mystical view of selling as a higher calling. Sep 21, Paul rated it it was ok. Instead, reach out to customers bootsrrapping day one. Over the phone, a salesperson walks the prospect through the site, showing how RightNow’s software works. Anton rated it liked it Oct 27, Thanks to the presence of Montana State University, Bozeman had more computer programmers than most towns in Montana did, but it was still a long way from being Silicon Valley.

There is some great advice in here for businezs kind of start-up, but a significant portion of the concepts only apply if you are entering the B2B space. He’s firmly convinced that telesales is the better system.

So the real test of Gianforte’s bootstrapping grg may be whether he can inspire entrepreneurs around him to create companies and jobs. Recommended to Mike by: And in RightNow’s Montana setting, it made a lot of sense for Gianforte to focus on building a sales organization instead of trying to develop the most technologically sophisticated software package available.


Greg was grdg to make the statement ‘Look, it can be done here. Open Preview See a Problem? Want to Read Currently Reading Read. They think the process means building desks out of doors and sawhorses.

Few of Gianforte’s early hires had telesales experience. We were myopic about it.

Bootstrapping Your Business : Greg Gianforte :

What he did, he says, is “really sales as a method of market research. After a couple of weeks of calling, Gianforte knew exactly what his potential customers wanted. Andrew Field, president of PrintingForLess.

If you get orders, that’s when you rent the storefront. It’s not hard to see which one is closer to Gianforte’s heart. Gianforte started trying to sell that nonexistent product. All that penny-pinching wasn’t just to be cheap, Gianforte insists. On the other hand, Gianforte came up with an alternative to expensive marketing brochures — a concept that remains a key part of RightNow’s selling strategy.

Dec 13, Phillip rated it really liked it. He set the price point deliberately low — offering customers a two-year license instead of a perpetual one — to jump-start his sales. Bbusiness spend money only to make money. The same approach will work for bootstrappers outside the software industry, Gianforte insists.